Posts Tagged new york
New York New York
I just arrived back in Melbourne after spending a few weeks in New York, recovering from our premiere of EXIT at the Fantasia Festival in Montreal. I feel like I haven’t been absorbing much popular culture: some reading, a couple of films, and hours marvelling at America’s pharmaceutical advertising on TV.
(Why are epic lists of awful side effects paired with actors smiling silently down the camera? It makes them look like they really, really want you to develop suicidal thoughts. Like they just they can’t wait for your liver to fail.)
Anyway, I was amazed to hear the receipt printers in New York cabs make a sound exactly like the Smoke Monster from Lost. When I mentioned this I was told the opposite was true: the Smoke Monster’s sound was sourced from NYC taxis.
New York is popular culture.
Australia has always been in an odd cultural position. With such a small population, relatively speaking, it’s always been cheaper to import media than to make it ourselves. A recent Screen Australia report says this is only going to get worse in the near future.
Given the choice, we seemed to pride ourselves on preferring classier British fare. Until recently, the most generic British crime drama was somehow considered more highly than the best American one. We’ll fight to the death for David Brent over Michael Scott in The Office. Our newsreaders, for years, had mostly British accents to give them a suitable sense of authority.
My childhood, though, was composed almost entirely of American cartoons, and sitcoms, and comic books. I never cared about seeing Australian stories on screen – no doubt part to a hefty dose of cultural cringe.
When I was young, I remember making jokes about Spider-Man’s abilities to always find something to swing from, any time of the day or night. Maybe there was a plane overhead! Or a blimp! Or a low flying (but sturdy) bird! Young Martyn wasn’t a particularly funny kid, admittedly, and seeing New York firsthand only proved that he was dead wrong, too.
Scott Bukatman explains why in his essay ‘The Boys in the Hoods: A Song of the Urban Superhero’. “Let me propose,” he writes, “that American superheroes encapsulated and embodied the same utopian aspirations of modernity as the cities themselves.” And, later: “The superhero city is founded on the relationship between grids and grace. The city becomes a place of grace by licensing the multitude of fantasies that thrived against the ‘constraining’ ground of the grid.”
Spider-Man only makes sense once you’ve seen his city. Superman might be “the mighty newspaper”, but as Spidey says in Giant-Size Astonishing X-Men #1: “I am New York.”
Now visiting New York makes me feel like I’m starring in a kid-friendly remake of Ringu and I’ve climbed inside the TV . And sure, the puppets might be people and the soundtrack by the Ramones, but staying in the East Village is like living on Sesame Street.
I’m never comfortable travelling. I subscribe to William Gibson’s theory of jetlag from the opening pages of Pattern Recognition: that it’s side effect of your soul, lost in the slipstream behind you, yet to catch up with your body. And I’m still stuck on how passports are faintly ridiculous, too. Little books of paper and cloth, stamped with actual stamps. Wielding one is like wearing a monocle or a pocketwatch on a chain.
But all my years spent in the middle of New York’s mythology – even from half a world away – makes visiting it a strange sort of homecoming.
The Brooklyn Superhero Supply Co.
Inside the building at 372 5th Avenue Brooklyn, there’s a secret door. (I won’t say where because it’s a secret.) Behind it, there’s a large room where children sit and finish their homework, get help from tutors, or embark on ambitious extracurricular creative writing projects. When I visited, posters from their most recent batch of films were hanging around the walls. This is 826NYC.
Others have explained the make-you-all-warm-inside, bring-a-tear-to-your-eye, maybe-the-kids-will-be-alright-after-all charity work done at 826 National. There are seven locations around America, each fronted with its own theme. San Francisco has the Pirate Supply Store, Los Angeles has the Echo Park Time Travel Mart, and Chicago’s Boring Store does not sell spy equipment for secret agents. No sir.
But it’s the Brooklyn store that also houses the Superhero Supply Co., providing everything a young superhero needs to combat neighbourhood evil. As the sensibly-lettered sign outside says: “Costumes. Eyewear. Invisibility. Instruction Manuals. Dastardly plots will be foiled. Underground lairs will be found. ‘Ever vigilant, ever true.’”
There are X-ray goggles, wrist-communicators, industrial strength suction-caps, and secret identity kits – in case you need extra documentation to prove that you’re actually Ruben Fletcher, 46, an appliance salesman from Iowa City. There are other products that are a little more conceptual, too, just a jug of pure chaos from Bugayenko Laboratories.
There’s a selection of capes – and a cape-tester to see how it looks billowing dramatically behind you – and a Devillianizer machine in case you need to work on those occasional villainous tendencies.
I love the attention to detail, the utterly convincing graphic design, and the quips scattered around the store for those who are paying attention. (“Please ask a clerk for assistance with products on the higher shelves. Do not levitate, hover, or stretch.”) I love that you’re required to give your superhero name and recite the Vow of Heroism before leaving the store with your purchases. They frown on irony, too, so be prepared to say it with gusto.
Most of all, I love how democratic it all is. Too much fantasy seems to requires that its heroes are born special. Secret royalty; chosen one after chosen one; you know the drill. The division between who’s worthy and who’s not seems impossibly wide. Once you’re one, you can never be the other. Batman and Iron Man might be self-made heroes, but they’re the exceptions – and still chosen by tragedy. If you want superpowers just to help people, have fun, and save the world? You haven’t earned them. Look at anyone who takes Mutant Growth Hormone (in the Marvel Universe) or joins Lex Luthor’s Everyman Project (over at DC). It never seems to end well.
It’s also what made me wary of Brad Bird’s The Incredibles, even though I rank his earlier Iron Giant as one of my all-time favourite movies. It’s difficult to root for the stars when you know you’re just one of the mundane many who are holding them back from their heroic destinies.
I’m more of a sucker for the end of the good-hearted and much-maligned Mystery Men from 1999. The last thing these misfit heroes do in their film is assure everyone out there that they too have got what it takes:
“I think we would all like this victory to go out to all the other guys… and I’m talking about the people in this city who are super-good at their jobs, but never get any credit. Like the lady in the DMV. That’s a rough job.”
“For the people that remember jingles from tons of old commercials!”
“And for people who support local music and seek out independent film.”
Besides, at the Superhero Supply Co., they don’t look down on you just because you can’t fly. You don’t have to cross your fingers and hope that you were born special. Why wait for an origin story? Go and get one!
You might have to cough up some spare change for the gadgets and tights out the front, but it’s all to raise money for 826NYC’s free programs out back – and that means just by wanting to become a superhero, you’ve already made the world a better place.
The Obsessional Horror of M&M’s World
F. Scott Fitzgerald wrote the following in 1934′s Tender Is The Night:
“After lunch they were both overwhelmed by the sudden flatness that comes over American travellers in quiet foreign places. No stimuli worked upon them, no voices called them from without, no fragments of their own thoughts came suddenly from the minds of others, and missing the clamor of the Empire they felt that life was not continuing there.”
To experience the absolute reverse of this, however, you need to abandon all hope and travel to M&M’s World in Times Square.
I’m no stranger to blaring corporate overdrive. I survived the Coke Museum in Atlanta, even though the staff’s ID badges bear not just their name, but their favourite flavour. Even though when the Polar Bear mascot was on break I was told he’d be back after “grabbing a Coke”. Even though their 4D propaganda film featured a hoverboarding scientist who discovered the secret to Coke’s success is – yes, yes, of course – “you”.
M&M’s World is a different beast. It’s not an exercise in legend-building and carefully constructed flag-waving like the Coke Museum. It doesn’t seem to care much about chocolate, or taste, or any other aspect of the actual candy. Here’s the best way to describe it:
Imagine a man having the worst day of his life. Death, divorce, or some combination of the two. He maybe eats an M&M that he finds rattling around the margins of the kitchen table, and he notices that the bright colour is the one spot of optimism on this awful, godforsaken day. The next afternoon, he eats a whole packet of M&M’s, ignoring the reheatable food provided by well-meaning friends. They’re worried his grief will cause him to waste away to nothing. They don’t know about the M&M’s. After a few more days, just seeing the chocolate’s logo lifts his spirits. Everything else in his house makes him miserable with reminders of what he’s lost. Not the M&M’s, though. They’re delicious.
This man lies awake at night and wonders: why can’t everything be an M&M? Wouldn’t that be a better world?
Come to New York, fight your way through Times Square, and you can buy yourself M&M’s Monopoly. M&M’s stuffed monkeys. M&M’s t-shirts, mugs, and magnets. M&M’s chessboards. M&M’s action figures, stickers, and stamps. M&M’s hand-embroidered designer jackets, selling for four figures, that you’d save for with your M&M’s moneybox.
See the yellow M&M loom over Times Square on a billboard like some ancient, Lovecraftian god. Witness the green M&M cast as some kind of misshapen, gamma-irradiated sex-symbol, pouting like Marilyn on jigsaw boxes and beach towels. Have the red M&M imprinted on a penny by one of those old-fashioned souvenir machines – because why buy something when you can cut out the middle man and have his image stamped directly onto your money?
I guess there might have been some chocolate for sale, too.