In Superman: Secret Identity #3, the Man of Steel wonders if his costume might be a little snug. It’s the latest of god-knows-how-many updated retellings of Superman’s origin story, so we get to see him wearing his costume in public for the first time – uh, again – and muttering: “All right, Clark. Don’t think about how tight it is.”
As far as catchphrases go, it’s no “Up, up, and away!”, is it? When even Superman is worried that he looks stupid in his iconic, entire-industry-inspiring costume, you can understand how difficult difficult it is to wear your underwear on the outside.
The popularity of superheroes used to be able to force anyone into costume. In his book Superhero: The Secret Origin of a Genre (2006), Peter Coogan uses a character called The Scorpion to illustrate this trend:
“The Scorpion, created by Howard Chaykin, exemplifies this shift. The Scorpion’s adventures were set just before WWII, and the character himself was a pulpy soldier of fortune with some science fiction elements. The Scorpion debuts without a costume, wearing a leather jacket, flight scarf, riding boots, and armed with pistols. A new creative team was brought on after the second issue, and the Scorpion was made over, appearing in the third and final issue in a blue-and-orange cowled affair sporting a large scorpion chevron.”
Like I wrote when talking about Power Girl and her costume’s notorious cleavage window, you’re currently more likely to see superhero comics apologising for oulandish outfits than embracing them. The first example I can remember was a decade or so after the Scorpion’s crisis, when John Ostrander’s Suicide Squad ditched their costumes altogether.
The Suicide Squad was a team consisting of various villains and sociopaths, forced into good deeds by their government in order to reduce their prison terms. It was a serious espionage story with an alarmingly high body count. (At least it seemed high when back in 1987; now, a smattering of character deaths seem to be expected in even the most lighthearted superhero books.)
In time, the supervillains on the Squad ditched their costumes altogether, deciding on a more ‘serious’ look for their serious stories. I can see why. This year, DC released JSA Vs. Kobra. It’s a grim tale of global terrorism, religious fundamentalism, and suicide bombing that took itself absolutely stone-faced seriously – even while starring a character called Mister Terrific who has the words FAIRPLAY written down the sleeves of his jacket in giant letters.
I’ve spent my whole life honing my ability to suspend disbelief, and I still had to stifle a giggle at this yawning chasm between style and content.
For the non-comic-reading public, costumes can be an even harder sell. Recent superheroic TV shows don’t dare. Smallville is still clinging to its long-standing “no flights, no tights” policy for young Clark Kent. And NBC’s deservedly-maligned Heroes is happy to be one of the stupidiest shows on TV – but god forbid they’d ever put their characters in costume, because that would just look dumb, right?
Coogan suggests three elements to define a superhero: mission, powers, and identity. Costumes, he says, is an integral part of the latter – “iconic representations of the superhero identity”. Christopher Nolan’s Batman Begins agreed, concreting the importance of Batman’s “theatricality” in the minds of the millions who saw it. However, it still required his costume to become practical military-style armour, rather than just bright fabric for symbolism alone. (Well, okay: symbolism and ease of impromptu dancing.)
The costumeless Suicide Squad later find themselves unwillingly involved in a major crossover called “War Of The Gods” in issue #58 (1991). Before they head off to battle angry mythological figures, they’re told to put their old costumes back on by the immortal antihero Black Adam:
“Everyone who has one should be in costume. [...] We go to fight gods and magic. Ceremonial garb has a value and should be worn.”
Maybe it’s that simple. Superman should remember this the next time he’s feeling shy.