Inside the building at 372 5th Avenue Brooklyn, there’s a secret door. (I won’t say where because it’s a secret.) Behind it, there’s a large room where children sit and finish their homework, get help from tutors, or embark on ambitious extracurricular creative writing projects. When I visited, posters from their most recent batch of films were hanging around the walls. This is 826NYC.
Others have explained the make-you-all-warm-inside, bring-a-tear-to-your-eye, maybe-the-kids-will-be-alright-after-all charity work done at 826 National. There are seven locations around America, each fronted with its own theme. San Francisco has the Pirate Supply Store, Los Angeles has the Echo Park Time Travel Mart, and Chicago’s Boring Store does not sell spy equipment for secret agents. No sir.
But it’s the Brooklyn store that also houses the Superhero Supply Co., providing everything a young superhero needs to combat neighbourhood evil. As the sensibly-lettered sign outside says: “Costumes. Eyewear. Invisibility. Instruction Manuals. Dastardly plots will be foiled. Underground lairs will be found. ‘Ever vigilant, ever true.’”
There are X-ray goggles, wrist-communicators, industrial strength suction-caps, and secret identity kits – in case you need extra documentation to prove that you’re actually Ruben Fletcher, 46, an appliance salesman from Iowa City. There are other products that are a little more conceptual, too, just a jug of pure chaos from Bugayenko Laboratories.
There’s a selection of capes – and a cape-tester to see how it looks billowing dramatically behind you – and a Devillianizer machine in case you need to work on those occasional villainous tendencies.
I love the attention to detail, the utterly convincing graphic design, and the quips scattered around the store for those who are paying attention. (“Please ask a clerk for assistance with products on the higher shelves. Do not levitate, hover, or stretch.”) I love that you’re required to give your superhero name and recite the Vow of Heroism before leaving the store with your purchases. They frown on irony, too, so be prepared to say it with gusto.
Most of all, I love how democratic it all is. Too much fantasy seems to requires that its heroes are born special. Secret royalty; chosen one after chosen one; you know the drill. The division between who’s worthy and who’s not seems impossibly wide. Once you’re one, you can never be the other. Batman and Iron Man might be self-made heroes, but they’re the exceptions – and still chosen by tragedy. If you want superpowers just to help people, have fun, and save the world? You haven’t earned them. Look at anyone who takes Mutant Growth Hormone (in the Marvel Universe) or joins Lex Luthor’s Everyman Project (over at DC). It never seems to end well.
It’s also what made me wary of Brad Bird’s The Incredibles, even though I rank his earlier Iron Giant as one of my all-time favourite movies. It’s difficult to root for the stars when you know you’re just one of the mundane many who are holding them back from their heroic destinies.
I’m more of a sucker for the end of the good-hearted and much-maligned Mystery Men from 1999. The last thing these misfit heroes do in their film is assure everyone out there that they too have got what it takes:
“I think we would all like this victory to go out to all the other guys… and I’m talking about the people in this city who are super-good at their jobs, but never get any credit. Like the lady in the DMV. That’s a rough job.”
“For the people that remember jingles from tons of old commercials!”
“And for people who support local music and seek out independent film.”
Besides, at the Superhero Supply Co., they don’t look down on you just because you can’t fly. You don’t have to cross your fingers and hope that you were born special. Why wait for an origin story? Go and get one!
You might have to cough up some spare change for the gadgets and tights out the front, but it’s all to raise money for 826NYC’s free programs out back – and that means just by wanting to become a superhero, you’ve already made the world a better place.
